Personal Branding

Before I start, ask yourself this question…”What is my personal brand?”

 

Don’t know how to answer? Think about this, your personal brand is what allows you to stand out in a crowd. It identifies a unique quality you may have, something that you are passionate about, or the way you live your life.  According to Jason Mollica (President of JRM Comm, Inc. @JasMollica), personal branding allows you to be the CEO of you.

 

You’re the only person who is able to control your brand. No one can tell you what you’re passionate about or what unique qualities you have. You, and only you, are responsible for making your personal brand.

 

In my opinion, a few key factors that go into personal branding are honesty, trust, transparency, and passion. People must always believe that you are honest, which ties into trust.

 

And remember…Trust takes years to build, and seconds to destroy. (As does your personal brand.)

 

You must also be transparent, which allows you to be open to new and upcoming ideas and come off as authentic to your audience. And lastly, your passion needs to show. Whether it be a passion for sports, your family, or life you must have a passion and actually BE passionate about it.

 

By having your own personal brand this automatically puts you ahead of other people who don’t. It shows you know who you are, that you’re responsible, and that you’re serious about your work.

 

So, I will ask you to ask yourself one more time…”What is my personal brand?” 

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Social Media and Sporting Events

We all know that social media (specifically Twitter) is a part of everyday life now for most people.  People use it to pass time, to find out information faster and to connect with people.  Finding out information faster deals with sporting events because some people aren’t able to make it (or watch/listen to the game) and want to know what’s going on.  The best part about it is the information comes from fans who are at the game (or watching/listening to it) or from team staff members who are in charge of tweeting scores, plays, etc.

 

When I can’t watch a game that I want to, the first thing I do is check Twitter for updates.  Let’s take the Boston Celtics twitter page (@celtics) for example.  Last night they played the Pacers and their official twitter page updated me on the scores at the end of each quarter, along with the highest scorer from the team.  If I need to find out anything else, aside from checking my ESPN ScoreCenter App, I search “#Celtics” and it gives me updates on what people are saying about the game.  From this last night I learned that Kris Humphries had an impressive game.  I felt connected to the game although I could not watch it.

 

Social media is an exciting factor to sporting events.  People may not realize it, but they are a “tweeting-billboard” for the teams and players that are playing.  They give players and their teams recognition. The more people are engaging in conversation about a player on social media, the more others will want to watch that player and see what all the hype is about. I enjoy social media during sporting events because it gives me the opportunity to know what’s going on when it happens.  Sometimes it can be upsetting when everyone is tweeting about a big play and I missed it, but with how fast our technology is these days, you can guarantee a video or picture will be up within the next 15 minutes.

Next time you aren’t able to make a game you wanted to see, check social media for updates.  Heck, I even check social media for updates if I am at a game or watching it on TV.  I appreciate other people’s opinions on the game. It is always nice to get a second opinion on plays or players. 

Branding

In the field of public relations, understanding the concept of a brand is not only key and valuable, but also job determining.

A company builds itself around a notion, a product or an image- its brand. A brand is defining and incredibly persuasive. It’s the most powerful tool of any business. You know this. You’ve learned this in all of your PR courses.

So, when you apply for your first job this is what you do…

Being the over-achieving applicant, you study the brand like it’s your new life manual. At the interview, you do everything right.

You dress professionally, have your portfolio and resume and most importantly, show up early. The secretary escorts you into a room that could ultimately change your life, and you take a seat in front of, who you hope to be, a fellow employee in the near future. The employer is thinking “Well dressed, punctual, seems nice- and exactly like the other 20 people that just walked through this door.” He asks you to talk about yourself, curious to know what sets you apart from the rest.

You draw a blank. That wasn’t in your life manual. You quickly flip through the pages, mentally– nothing. Nervously, you look to your resume, hoping to find the answer you may have squeezed in on the black and white, all-telling document of the last four years of your life.

Understanding who you are, what you’re all about and what your own brand is can be just as important as it is to understand the brand of a future employer.

How will you stick out from all of the other applicants? How can you market yourself for any job you desire?

Here are a couple tips to begin developing your own professional brand.

  1. Discover and embrace your key personality traits.
  2. Define what type of worker you are.
  3. Admit to your obsessions and hobbies.
  4. Determine goals you’d like to achieve.
  5. What kind of impact would you like to have?
  6. What field of PR do you want to work in?

After you establish the items on this list, make it known.

Whether you do so by creating an online portfolio, editing your social media pages or networking and verbally telling people- share your brand.

Market yourself. Know who you are. After all, how can a company expect you to protect and improve their brand if you’re brand-less yourself?

How to professionally brand yourself through Social Media

We have all heard PR horror stories involving the termination of an employee due to their social media postings, but can social media help you get a job? Yes – if you brand yourself correctly. In terms of social media, LinkedIn is very useful for connecting with your favorite companies, following insider trends, and meeting individuals within your field. Within certain fields you can even apply for a job through LinkedIn and use your user information, but LinkedIn isn’t the only social media tool involved with professionally branding yourself.

When searching for potential employees HR managers and recruiters typically look through which social media platforms you participate in, but they aren’t always necessarily looking for something bad. According to Ciphr, hiring managers are actually looking to “see how well you will fit into the corporate culture, to see how creative you are, and to learn more about your qualifications.” (2014).

Here are some tips to whip your social media sites into shape, without loosing your own personal touch.

1. Using Pinterest? Create a unique resume. Pin images toward the top of your boards with your resume, sample works, and previous job experiences. It is easy to upload your own information and links to Pinterest, making a CV a simple feat to tackle. Don’t forget to tag yourself with specific tags! If you are looking for an agency job use certain hashtags such as, #corporate, #agency, and/or #office. Your resume and sample works will come together effortlessly and professionally with minimal work.

2. Instagram your experiences! Are you an intern? Photograph your desk in the morning showing followers the type of work you do in the office. Upload photos from trade shows, conferences, and other networking opportunities. Follow your favorite corporate brands and get involved. Many companies are joining Instagram to re-vamp their brands. Pay attention to what they are doing, and generate ideas for your own company.

3. Tweet-happy? Describe what you are looking for in your biography. Use hashtags to direct people toward your profile, and use a professional photo that depicts you in a positive light. Share company articles, share personal blogs, and add your own flare to your posts. If you are a foodie, take photos of food and intertwine them throughout your posts. If you are looking for a job in global PR, follow and interact with people from different countries. NETWORK! Tweet professionals and get their opinions on articles, and keep up with them! You never know when someone will be speaking near you, and this is a great way to stay up to date.

4. Facebook users. Clean up your photos, and make sure they reflect you. Become a fan of your favorite companies (and your favorite personal TV shows and movies). Even though you are cleaning up your page, don’t lose your identity completely. Liking music and causes make you seem more down to earth. Join these groups, but think before you post.

Bonus: Most professionals are highly underfollowed. People within your field of study have 500+ connections on LinkedIn, and they receive InMail everyday. It may seem like a daunting task attempting to connect with them. Public relations professionals typically have less followers, and pay attention to people who comment on their photos. Show interest, use hashtags, and relate yourself to what they are posting. It is a new way to get noticed! Tagging your favorite blogger in a new article will gain their attention in a good way.

Though your social media platforms may be hard to keep up with, it will always prove beneficial in the end. With more and more companies and individuals joining everyday, there are always new ways to promote yourself. Using these tools above (while adding your own personal touches) might just help you land your dream job!

 

Blogging 101

Anyone can start a blog, but here are some tips on how to make your blog stand out from others:

 

  1. Keep it short: Blogs are written in a conversational tone and are typically between 250 words and 800 words.
  2. Link: Linking to other blogs or websites will help build your credibility. Try to link at least 3 times in a blog.
  3. Be clear and concise: Although most blogs are no longer than 800 words, be sure to include all necessary information. Quality is better than quantity.
  4. Use multimedia: Be creative with your blog and add videos and pictures to increase the amount of interest.http://www.youtube.com/watch?v=LrwireEce2E
  5. Use bullet points or lists: Blogs are an informal type of writing so let the key points stand out.

 

Blogging is an important skill to have in the PR world because it gives you the chance to write to a more informal crowd while expressing your creativity in a light-hearted, fun way.

 

I hope you find these tips helpful! Happy blogging!

Is PR for you?

Are you thinking about a job in the public relations field? Do you think you have what it takes?

 

Here are some key characteristics that are vital in the PR world:

 

  • Be up-to date on current events and trends
  • Possess good verbal and written communication skills
  • Possess good time management and multi-tasking skills
  • Be organized
  • Possess good research skills
  • Work well with others
  • Work well under pressure

 

Verbal communication, written communication and building relationships are the key aspects of the public relations field. So, possessing communication skills is a MUST in this field. We not only need to build relationships with the public, but also with our clients. It is important to be knowledge with not only the latest trends in the field of PR, but in the world. PR is about connecting and building trust with the public, and in order to do so we need to know who they are and what their likes and dislikes are. Think about it for a second. Whenever you meet someone for the first time you are more likely to become friends with them and trust them if you have something in common. Organization is very important! PR is a hectic field to be in with something always going on, so multi-tasking, time management and organization skills become a life saver!

 

If this sounds like you public relations might be the right career path for you!