In the field of public relations, understanding the concept of a brand is not only key and valuable, but also job determining.

A company builds itself around a notion, a product or an image- its brand. A brand is defining and incredibly persuasive. It’s the most powerful tool of any business. You know this. You’ve learned this in all of your PR courses.

So, when you apply for your first job this is what you do…

Being the over-achieving applicant, you study the brand like it’s your new life manual. At the interview, you do everything right.

You dress professionally, have your portfolio and resume and most importantly, show up early. The secretary escorts you into a room that could ultimately change your life, and you take a seat in front of, who you hope to be, a fellow employee in the near future. The employer is thinking “Well dressed, punctual, seems nice- and exactly like the other 20 people that just walked through this door.” He asks you to talk about yourself, curious to know what sets you apart from the rest.

You draw a blank. That wasn’t in your life manual. You quickly flip through the pages, mentally– nothing. Nervously, you look to your resume, hoping to find the answer you may have squeezed in on the black and white, all-telling document of the last four years of your life.

Understanding who you are, what you’re all about and what your own brand is can be just as important as it is to understand the brand of a future employer.

How will you stick out from all of the other applicants? How can you market yourself for any job you desire?

Here are a couple tips to begin developing your own professional brand.

  1. Discover and embrace your key personality traits.
  2. Define what type of worker you are.
  3. Admit to your obsessions and hobbies.
  4. Determine goals you’d like to achieve.
  5. What kind of impact would you like to have?
  6. What field of PR do you want to work in?

After you establish the items on this list, make it known.

Whether you do so by creating an online portfolio, editing your social media pages or networking and verbally telling people- share your brand.

Market yourself. Know who you are. After all, how can a company expect you to protect and improve their brand if you’re brand-less yourself?


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