Social Media and Sporting Events

We all know that social media (specifically Twitter) is a part of everyday life now for most people.  People use it to pass time, to find out information faster and to connect with people.  Finding out information faster deals with sporting events because some people aren’t able to make it (or watch/listen to the game) and want to know what’s going on.  The best part about it is the information comes from fans who are at the game (or watching/listening to it) or from team staff members who are in charge of tweeting scores, plays, etc.

 

When I can’t watch a game that I want to, the first thing I do is check Twitter for updates.  Let’s take the Boston Celtics twitter page (@celtics) for example.  Last night they played the Pacers and their official twitter page updated me on the scores at the end of each quarter, along with the highest scorer from the team.  If I need to find out anything else, aside from checking my ESPN ScoreCenter App, I search “#Celtics” and it gives me updates on what people are saying about the game.  From this last night I learned that Kris Humphries had an impressive game.  I felt connected to the game although I could not watch it.

 

Social media is an exciting factor to sporting events.  People may not realize it, but they are a “tweeting-billboard” for the teams and players that are playing.  They give players and their teams recognition. The more people are engaging in conversation about a player on social media, the more others will want to watch that player and see what all the hype is about. I enjoy social media during sporting events because it gives me the opportunity to know what’s going on when it happens.  Sometimes it can be upsetting when everyone is tweeting about a big play and I missed it, but with how fast our technology is these days, you can guarantee a video or picture will be up within the next 15 minutes.

Next time you aren’t able to make a game you wanted to see, check social media for updates.  Heck, I even check social media for updates if I am at a game or watching it on TV.  I appreciate other people’s opinions on the game. It is always nice to get a second opinion on plays or players. 

Branding

In the field of public relations, understanding the concept of a brand is not only key and valuable, but also job determining.

A company builds itself around a notion, a product or an image- its brand. A brand is defining and incredibly persuasive. It’s the most powerful tool of any business. You know this. You’ve learned this in all of your PR courses.

So, when you apply for your first job this is what you do…

Being the over-achieving applicant, you study the brand like it’s your new life manual. At the interview, you do everything right.

You dress professionally, have your portfolio and resume and most importantly, show up early. The secretary escorts you into a room that could ultimately change your life, and you take a seat in front of, who you hope to be, a fellow employee in the near future. The employer is thinking “Well dressed, punctual, seems nice- and exactly like the other 20 people that just walked through this door.” He asks you to talk about yourself, curious to know what sets you apart from the rest.

You draw a blank. That wasn’t in your life manual. You quickly flip through the pages, mentally– nothing. Nervously, you look to your resume, hoping to find the answer you may have squeezed in on the black and white, all-telling document of the last four years of your life.

Understanding who you are, what you’re all about and what your own brand is can be just as important as it is to understand the brand of a future employer.

How will you stick out from all of the other applicants? How can you market yourself for any job you desire?

Here are a couple tips to begin developing your own professional brand.

  1. Discover and embrace your key personality traits.
  2. Define what type of worker you are.
  3. Admit to your obsessions and hobbies.
  4. Determine goals you’d like to achieve.
  5. What kind of impact would you like to have?
  6. What field of PR do you want to work in?

After you establish the items on this list, make it known.

Whether you do so by creating an online portfolio, editing your social media pages or networking and verbally telling people- share your brand.

Market yourself. Know who you are. After all, how can a company expect you to protect and improve their brand if you’re brand-less yourself?