In the field of public relations, understanding the concept of a brand is not only key and valuable, but also job determining.

A company builds itself around a notion, a product or an image- its brand. A brand is defining and incredibly persuasive. It’s the most powerful tool of any business. You know this. You’ve learned this in all of your PR courses.

So, when you apply for your first job this is what you do…

Being the over-achieving applicant, you study the brand like it’s your new life manual. At the interview, you do everything right.

You dress professionally, have your portfolio and resume and most importantly, show up early. The secretary escorts you into a room that could ultimately change your life, and you take a seat in front of, who you hope to be, a fellow employee in the near future. The employer is thinking “Well dressed, punctual, seems nice- and exactly like the other 20 people that just walked through this door.” He asks you to talk about yourself, curious to know what sets you apart from the rest.

You draw a blank. That wasn’t in your life manual. You quickly flip through the pages, mentally– nothing. Nervously, you look to your resume, hoping to find the answer you may have squeezed in on the black and white, all-telling document of the last four years of your life.

Understanding who you are, what you’re all about and what your own brand is can be just as important as it is to understand the brand of a future employer.

How will you stick out from all of the other applicants? How can you market yourself for any job you desire?

Here are a couple tips to begin developing your own professional brand.

  1. Discover and embrace your key personality traits.
  2. Define what type of worker you are.
  3. Admit to your obsessions and hobbies.
  4. Determine goals you’d like to achieve.
  5. What kind of impact would you like to have?
  6. What field of PR do you want to work in?

After you establish the items on this list, make it known.

Whether you do so by creating an online portfolio, editing your social media pages or networking and verbally telling people- share your brand.

Market yourself. Know who you are. After all, how can a company expect you to protect and improve their brand if you’re brand-less yourself?


Blogging 101

Anyone can start a blog, but here are some tips on how to make your blog stand out from others:


  1. Keep it short: Blogs are written in a conversational tone and are typically between 250 words and 800 words.
  2. Link: Linking to other blogs or websites will help build your credibility. Try to link at least 3 times in a blog.
  3. Be clear and concise: Although most blogs are no longer than 800 words, be sure to include all necessary information. Quality is better than quantity.
  4. Use multimedia: Be creative with your blog and add videos and pictures to increase the amount of interest.
  5. Use bullet points or lists: Blogs are an informal type of writing so let the key points stand out.


Blogging is an important skill to have in the PR world because it gives you the chance to write to a more informal crowd while expressing your creativity in a light-hearted, fun way.


I hope you find these tips helpful! Happy blogging!

Is PR for you?

Are you thinking about a job in the public relations field? Do you think you have what it takes?


Here are some key characteristics that are vital in the PR world:


  • Be up-to date on current events and trends
  • Possess good verbal and written communication skills
  • Possess good time management and multi-tasking skills
  • Be organized
  • Possess good research skills
  • Work well with others
  • Work well under pressure


Verbal communication, written communication and building relationships are the key aspects of the public relations field. So, possessing communication skills is a MUST in this field. We not only need to build relationships with the public, but also with our clients. It is important to be knowledge with not only the latest trends in the field of PR, but in the world. PR is about connecting and building trust with the public, and in order to do so we need to know who they are and what their likes and dislikes are. Think about it for a second. Whenever you meet someone for the first time you are more likely to become friends with them and trust them if you have something in common. Organization is very important! PR is a hectic field to be in with something always going on, so multi-tasking, time management and organization skills become a life saver!


If this sounds like you public relations might be the right career path for you!